FAME a branding agency from Minneapolis chose a "dive bar" theme for an open house they put on. They did an amazing job with both design and copy.
I love when a company lets their creatives go all out for something non-client related. I see no better way of proving how you can propel a client's brand and culture than to dominate your own brand through design and culture.
The average client might be scared to try something new. Out of the box. I once had a client ask me not to use gradients for fear their customers might not be ready for that yet... true story. But if you can do amazing, fun, different, game changing work for yourself and show clients the results, they will feel much more comfortable. In fact, they will probably come asking for it.
Check out this whole integrated campaign:
I saw this on Behance.net.
Great. But will they all take pay cuts to keep good people when they lose an account? ; )
ReplyDelete