My friends over at the Surly Birds blogged about this recently. I guess they weren't feeling particularly surly that day.
Anyway, I agree with them wholeheartedly.
So much of the work done in advertising today is bogged down with crap, and that is noones fault. It has to do with time, resources, fear, budgets, goals, strategies, and everyone from CEOs to lowly Art Directors.
But every once in a while something truly inspiring is produced. Something not only drool worthy and award winning, but that builds a brand and really fits/delivers a simple message.
Tropicana and BBDO, Toronto did it with this spot. Beautiful, clever, cute and spot on brand. Tropicana makes mornings brighter even in the darkest places. Check it out:
From BBDO Toronto and paid for by Tropicana.
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