Radio Lab - "Choice"

I have made no excuses or aversions to the fact that I am an NPR addict.

Over the last year I have become an avid follower of the show Radio Lab. They have an interesting explanatory/journalistic style, and incorporates sound in really effective and often abrasive ways.

Season Two just started up in the last few weeks.

While I think all the Radio Lab shows can apply to all of our lives, the show called “Choice” that aired last month applies especially to advertising (my chosen means of frustration for pay) and my company NGAGE in particular. It deals with why people choose, how they choose and and the utter randomness of the whole thing.

Here’s the discription form them:

“Two roads diverged in a yellow wood and… and… how the heck did you decide which one take? This hour, we explore Choice. Why do some people seem better at making decisions than others? Should you listen to your head or your heart? We turn up the volume on the voices in our heads and try to make sense of the babble. Forget free will, some important decisions could come down to a steaming cup of coffee.”

Do check it out. Listen while working or driving home or whenever. You can find it at their website or download the Podcast on iTunes, they’re both FREE of course.

Malcolm Gladwell, the buddah of consumer behavior is interviewed a lot. He's kind of awesome. Very interesting.

It’s a great way to soothe your ears for an hour, enjoy!