Walmart's Great Value - Before and After

So I'm stealling this blog post from one of my favorite design blogs The Dieline.

They recently discussed the new look that Walmart has given to their Great Value product line. You know, the box of cereal or bottle of ketchup that cost a dollar less, but looked as if it had been sitting on the shelf for 12 years and had probably been opened and resealed.

Well for all the flaws of the world's biggest retail chain, both moral and aesthetic, they tried and I feel succeeded in this endeavor to build a stronger brand for their line of cost conscious products.

Check out this before:




And look where they're at now:




Not a bad job. Now if they could just do something about they're "Big Box" architectural style. I know, I know... big box means a small price for me. I don't know though, I might be willing to pay a bit more to avoid feeling like a redneck for shopping there.



On a side note, it has been brought to my attention that my comments section doesn't work all the time, I'll fix that immediately. I really encourage anyone who reads to comment as much as possible, especially about that "redneck" line. Thanks as always.

Awesome Packaging Design

After my beer post yesterday, i got to thinking about how terrible the packaging for the Hoppin' Frog B.O.R.I.S The Crusher is. For such a deliscious beer, it looks like it would taste like Frog crap and swamp water, and trust me the consitency of the beer doesn't help in relieving that concern either. It wouldn't surprise me if some would just pass it up just for that reason.

Now, mind you I am the type of person who chooses wine based on bottle design and label, not quality, age or grape. Not so much with beer, but sometimes I'll give a beer a try just because I like the design.

A perfect example is the above beer and its gorgeous packaging. The Howling Monkey Black and Tan is damn near perfectly designed all way down to the choice of bottle. The design firm Tuner Duckworth can take well deserved credit here for an amazing capture of a brand.

I can't wait to try this beer, and I don't even like black and tans. I mean I'll drink them if they are done right. This is what I mean by done right:



But what we have with Howling Monkeys and with any black and tan in one bottle is what a 8 year old me would call a "suicide". A "suicide" is essentially every flavor of soda from the fountain, including but not limited to Coke, Sprite, Orange, Root Beer, and Mr. Pibb (none of this Pibb Xtra bullshit... what's Xtra?... another post I guess). Just like a black and tan in a bottle it always tasted OK, but never as good as each flavor would have on its own. Especially if Hawaiian Punch came into play... never a good compliment to any other soft drink.

This kid has the right idea, and I can admit that he's a stronger man than I.



But I digress.

Here are some amazing packaging designs I have been seeing on this great site Lovely Package. Check them out:





















Check out the site for some great inspiration, or just awesome products that probably aren't half as awesome as their packaging.